JEFF BELL
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1-507-319-1584
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SUMMARY
I am a compassionate, strategic, creative professional, human experience imagineer, designer, artist, maker, and leader with experience across healthcare, education, and advertising.
SKILLS
Creative & Design Skills
Graphic Design, Art Direction, Digital Experiences, Logo Design, Identity Systems, Web & Print Design, Copywriting, UX/UI
Infographics, Presentation Design, Digital Signage, Typography, Accessibility, Motion Graphics, Post-Production, Conceptual Sketches
Storyboards, Innovation, Illustration, Video, Product illustration, Visual Storytelling, Data Visualization, Art Direction, Design Direction, Creative Direction, Ideation,
Communication & Leadership Skills
Interpersonal & Written Communication, Collaboration, Copywriting, Mentoring, Business Acumen, Work Planning and Prioritization, Customer Service
Service Recovery, Project Management, Influence, Connecting Dots, Compassion Visioning, Stakeholder Expectations, Team Leadership, Speaking, Strategic Thinking
Remote Work, User Insight, Customer Experience, Collaboration, Client Relations, Market Analysis, Decision Making, Intuition, Empathy
Standards & Strategy Skills
Brand Development, Brand Standards, Brand Architecture, Brand Attributes, User research, Customer Journey Mapping, Observation, Brand Strategy, Brand Equity
Brand Voice, Visual Systems, Visual Ecosystem, Design Standards, Trend Awareness & Analysis, Marketing, Systems Thinking, Prototyping, Usability Testing
Design Thinking, Research Design, Ethical Practices, Strategic Partnerships, Operational Agility, Adaptability, Brand Lifecycle, Brand Extensions
Specialties & Tools
Research, Medical Knowledge, Healthcare, Data Mining, Data Analysis, Microsoft Office, WordPress
Photoshop, InDesign, Premiere Pro, Generative AI, Midjourney, Filmora, Figma, CODA, Illustrator, Adobe Creative Suite
EDUCATION
AA, Graphic Design
Minneapolis Community and Technical College, Minneapolis, MN, US - GPA 4.0
BA, Business Management
Bethel University, St. Paul, MN, US - GPA 3.95
MBA, Business Administration
Bethel University, St. Paul, MN, US - GPA 3.9
Certificate, Quality Improvement
Quality Fellow, Mayo Clinic College of Medicine, Rochester, MN, US
Certificate, Marketing for Business Leaders
Cornell University, Ithaca, NY, US
Certificate, Cultivating an Innovation Mindset,
Western Governors University, Salt Lake City, UT, US
PROFESSIONAL EXPERIENCE
Lead Visual Designer - Western Governors University, Salt Lake City, UT | February 2023 – March 2025
Led the visual design strategy and set visual design standards for all online courses, ensuring usability and consistency to enhance the global user experience (UX) for over 150,000 enrolled students. Developed a suite of internal websites providing guidance and resources to course builders to streamline course development and improve efficiency.
Established visual design standards for courses, improving user experience for 150,000+ students.
Developed and maintained internal websites and digital resources to support course builders.
Created Visual Design Guidelines and strategic design documentation, Visual Design for Learning.
Led initiatives to define and standardize course taxonomy and naming conventions.
Brand Strategy Manager - Olmsted Medical Center, Rochester, MN | April 2020 – February 2021
Provided visual design solutions to marketing, communications, administration, and department directors to accurately reflect brand strengths, refute brand myths, and rethink brand liabilities.
Developed visual solutions for departments, strengthening brand representation.
Co-led the development and teaching of OMC’s first service recovery program.
Developed targeted marketing campaigns for the Sports Medicine & Athletic Performance.
Proposed and pitched an Institutional brand review, optimizing OMC’s brand system.
Creative Director, Designer - Fuse Digital Creative, Rochester, MN | October 2015 – March 2020
Led comprehensive brand strategy and visual design initiatives for clients, including the Mayo Clinic, the International Myeloma Society, the Rochester Chamber, and others. Successfully integrated quality design elements to meet the client’s stated business objectives, such as increased brand awareness, product promotion, and sales.
Led brand strategy for startups like Phenomix Sciences, Med City FC, and Shield-All Coatings.
Created physical & digital branded event materials and package design.
Operations Manager - Mayo Clinic, Rochester, MN | August 2013 – September 2015
Mayo Clinic’s Center for the Science of Healthcare Delivery (CSHCD): Collaborated with physician researchers, designing and implementing strategies for developing and testing visual caregiver and patient decision-aid tools. Improved patient understanding, enhancing patient outcomes, and increasing process efficiencies in care delivery.
Collaborated with physician researchers to create successful decision-aid tools.
Developed Total Knee and Total Hip Replacement decision-aid for patients.
Produced animations for mammogram call-backs and pediatric head trauma.
Created A Patient’s Journey animation showing predictive analytics' impact on the patient's experience.
Secured a grant and led prototyping and study of pressure ulcer prevention bed.
Section Head, Creative Media - Mayo Clinic, Rochester, MN | August 20001 – August 2013
Led 125 creative staff across three US campuses to create marketing, scientific, educational, communications, and development visual assets in all mediums including: video, post-production, photography (editorial & Medical), Illustration: (editorial & Medical), 3D animation, web, print & publications, scientific presentations, digital signage, environmental displays, event support, large format graphics, and others.
Served on Mayo's Brand Team Committee, Guiding Mayo's brand.
Secured the account to create a campaign for Development, raising $2.5 billion.
Key member of Mayo's Innovation Workgroup to foster a culture of innovation.
Co-led a summit, bringing biomedical, industrial, and computer engineering together.
Facilitated public input sessions for Destination Medical Center (DMC).
Served on the Mayo Clinic 2020 visioning committee.
Collaborated closely to ensure cross-functional alignment across projects.
Resolved conflicts promptly using effective problem-solving techniques.
Conducted regular meetings discussing performance objectives and how to meet them.
Facilitated open communication between departments to improve collaboration.
Spearheaded multiple large initiatives from concept through completion.
Art Director, Digital Effects Designer, Co-Founder - Pixel Farm, Minneapolis, MN | July 1995 – August 2001
Designed motion graphics and special effects for television commercials, corporate videos, and branded television news systems. National clients included Harley-Davidson, 3M, Target, BMW, Owens Corning, Timex, Best Buy, and many others. Also co-led digital effects, design, and compositing for major-label music videos of the era.
Lead digital effects compositor on Foo Fighters ' Next Year music video.
Co-digital effects compositor, Barenaked Ladies, Pinch Me music video.
Lead digital effects compositor on National Jeep campaign.
Lead special effects art director for the Purina Puppy Chow campaign.
New York Art Directors Award for Minnesota Twins Busy Day animation.
Increased sales, grew business, and won new accounts.